• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your brand, find solutions to their problems, and then feel comfortable buying from you. Content is best suited for every stage of the funnel.

Checklists, videos and infographics are effective at getting attention, creating leads and keeping readers engaged. Gated content, such as guides and templates, also performs well at this stage.

Awareness

At this point, customers are aware that your brand exists. They are also aware of the solutions you provide. This stage is where content is designed to educate potential customers and inform them about the issues your solution solves and also the differences from competitors.

Take note of the keywords your target audience is using to search online. You can use keyword research to determine the terms your customers use when they search online. This will assist you in determining whether your product or service is needed. This information can then be used to create an editorial calendar and figure out the types of content that target those terms.

As a bonus producing content for this part of the funnel can help you build your brand's affinity with your customers. The more your consumers know about your brand, they'll have more faith in your ability solve their problems. This leads to higher conversion rates, be it newsletter signups, purchases or clickthroughs to your site.

A well-executed strategy for content will help you close this conversion gap. If, for example, you discover that the majority of your content is aimed at generating awareness, but not enough is influencing customers to make a purchase decision, you may increase the spending on advertising campaigns targeting middle-funnel keyword phrases.

Another way to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms like Twitter and Facebook enable you to engage directly with your customers, giving you the opportunity to showcase your commitment to customer service. This could include anything from retweeting good reviews to promoting special offers.

You can also leverage existing content to lure buyers into the bottom-of-funnel, such as blog posts or case studies. For example, if you write a blog post explaining how your product is superior than a competitor's and you want to post it on social media and ask readers to subscribe to your email list for more details. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have used your product. This will encourage other people to do the same and help spread the word about your brand.

Inquiry

A good content marketing strategy should include various types of content to attract customers throughout the funnel. Brand awareness campaigns, for example, might include ad copy as well as blog posts and infographics addressing common concerns and objections. These pieces of content can be distributed via email or social media to boost organic traffic.

As buyers move through the process of considering they begin to search for specific features in a product which will assist them in making the purchase decision. Frequently asked questions (FAQ) pages are a great content type to use in this phase. Utilize tools for keyword research like Ubersuggest or Google search for popular hashtags in your industry to discover questions that your audience asks. Then, you can write answers to these questions and include them on your content funnel map.

In this phase it is crucial to present an enticing and compelling argument that shows how your product or services can solve their issues and generate more revenue. The content should also demonstrate the distinctiveness of your brand in comparison to the brands of your competition.

This is a simple stage to measure since the consumer is making a purchase. To see whether you're getting the job done, look for metrics such as conversion rate, number of payments and click-through rates.

As they move into the advocacy phase, they become loyal followers of your brand and share your content because they feel strongly about it. This is a great way to increase your audience. You'll need to develop content that inspires people share it instead of only focus on engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing b2b marketing efforts. This will give you an accurate image of your impact.

Decision Making

In the final phase consumers are seeking information that proves their purchase and provides instructions on how to use the product. At this point, they want to know that your solution will resolve their problem and will make their investment worth it. Quality content is essential at this point, such as product guides videos, case studies, and customer success stories. Customers also want to be capable of asking questions and get answers from your support team. Providing them with personalized emails and round-the-clock customer support is an excellent way to please your customers and encourage them to share their experience with others.

At this point you're hoping that the customer will become a brand advocate and will recommend your product to their friends and colleagues. To convert these advocates to rave customers, you'll have to provide them with valuable information that will help them make the most of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are all great methods to achieve this.

It's time to begin focusing on the retention of your audience after it has transformed from leads to paying clients. The conventional content marketing funnel (Elearnportal explained in a blog post) models tend to view revenue as the conclusion of the process, however it's important to remember that consumers continue to interact with brands even after they've purchased. This is why it's essential to redefine the funnel as a loop model, rather than a static structure that concludes with revenue.

The traditional funnels for uk content marketing agency marketing can be useful in planning your strategy however, they don't take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model will assist you in creating an overall strategy. You can create content that captivates your target audience and increases conversions by planning for each stage of the process. You can then use the data from conversions to improve and test your strategy. Ready to see the difference that this strategy can make for your business? Contact us today to request a free content marketing strategy course marketing playbook!

Retention

A funnel for marketing content can be a valuable tool to help brands plan and implement their strategy. It can also provide visibility into the gaps in their strategy for content marketing agency that need to be filled. For instance when a company has a lot of content that is geared towards the public's attention and interest, but a small amount targeted towards the middle of the funnel, they should prioritize creating content geared towards this stage.

One of the best ways to gauge how targeted your content is to utilize tools such as Ahrefs to look at the average time on page and bounce rate of each piece. The more high these numbers are, the more effective your content is.

It's important to keep up-to-date the content you write to be at the top of your funnel. This will ensure that your audience is engaged and curious about your brand and its products or services. This can be achieved by creating content that is focused on keywords, addresses questions your audience is likely to search for, and provides current information about your industry or product.

As your audience steps onto the MOFU stage they'll want more information on your product or service as and ways to resolve their issues. It's important to build confidence by giving honest reviews and demonstrating your worth.

The final stage of the funnel for content marketing is where your audience will make a purchasing decision. This is accomplished through gated content that requires an email or other form of registration to gain access. This content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow to follow up.

While customer retention largely falls in the hands of your sales and support teams, you can be a part of your customers' journeys with your brand by creating content that delights them throughout the entire marketing funnel. This could include helpful resources, behind the scenes details and special offers that only your audience has access to. If you can establish a relationship of trust to your customers, they will become your best advocates and will help reduce the time to sell.